When it comes to marketing yourself and your firm, more is, well, MORE! Marketing across as many channels as possible is crucial to maximizing new business growth.
With Profile Plus you can quickly and easily tell consumers what makes you the perfect fit for their legal needs.
A successful profile will engage consumers who are seeking legal assistance and will help drive new business. Your profile should be tailored to appeal to the type of clients you wish to attract and should provide insight into the type of lawyer you are and the type of practice to which you belong.
Your profile should answer these questions:
- Can you assist or resolve the client’s legal needs?
- Are you trustworthy?
- Do you have experience?
- How do you handle fees?
- Do you offer free consultations?
Write a list of the most important aspects of your practice that you would like to share with potential new clients. Think about how to best emphasize and support those ideas in your profile.
Tips for creating a successful profile:
Add Photos—A picture is worth a thousand words
People like to see the person with whom they will be working. How about adding pictures of your office, pictures of you at meetings, involved in hobbies, or taking part in charitable activities? Show them your bigger picture.
Biography—Tell potential clients about yourself
Your biography takes center stage when it comes to telling potential clients who you are. Remember, you have one chance to make a good first impression and that counts for online impressions as well. See Best Practices: Writing a compelling biography for tips on constructing this important piece of your profile.
Practice areas—the heart of searches
Coupled with location, practice area is the #1 most used search parameter. List all of your firm’s practice areas to help consumers find you! Do not hold back, the average member adds 10 practice areas and sub-fields.
Other content—Tell your story
Tell consumers what makes you, you. Be sure to include:
- Languages spoken
- Practice details (including clients represented, arbitration/mediation, courts and judges)
- Full background details (employment history, awards, certifications, speaking engagements)
- Your associations (including bar association memberships, legal task forces, government agencies and others)
- Social media accounts
Fees—Communicate your fee structure
Provide clarity and transparency regarding your fee structure to make it easy for potential clients to assess if you are the right fit for their needs.
Links—show that you are connected
Provide links to articles you have written, blogs, websites, and other content.
Your profile—your website
Use your profile as your website—a one stop shop for all things you! if your firm doesn’t have a website, you can simply purchase one from any of the website services (e.g., GoDaddy) and forward it to your unique profile URL. BOOM! Website completed.