When it comes to marketing yourself and your firm, more is, well, MORE! Marketing across as many channels as possible is crucial to maximizing new business growth.
Your online presence plays a huge role in your ability to attract new clients. Fortunately, with your ReliaGuide profile, providing MORE is easier than you think.
A successful profile will engage consumers who are seeking legal assistance and will help drive new business. Your profile should be tailored to appeal to the type of clients you wish to attract and should provide insight into the type of lawyer you are and the type of practice to which you belong.
Your profile should answer these questions:
- Can you assist or resolve the client’s legal needs?
- Are you trustworthy?
- Do you have experience?
- How do you handle fees?
- Do you offer free consultations?
Write a list of the most important aspects of your practice that you would like to share with potential new clients. Think about how to best emphasize and support those ideas in your profile.
Note: Sample content such as biographies, taglines, keywords, etc. can be found in Profile content creation tips.
Successful profiles contain the following:
Photos—A picture is worth a thousand words
People like to see the person with whom they will be working. How about adding pictures of your office, pictures of you at meetings, involved in hobbies, or taking part in charitable organization activities? Show them your bigger picture.
Biography—Tell potential clients about yourself
Your biography takes center stage when it comes to telling potential clients who you are. Remember, you have one chance to make a good first impression and that counts for online impressions as well. See Biography tips and samples - helping you craft your story for tips on constructing this important piece of your profile.
Practice areas—the heart of searches
Coupled with location, practice area is the #1 most used search parameter. List all of your firm’s practice areas to help consumers find you! Do not hold back, the average member adds 10 practice areas and sub-fields.
Practice details—spotlight the services you offer
Certain practice details are filterable right from the main search screen (e.g., Accepting Clients and Virtual Visits) and can help you get more new client leads. Click the pencil icon next to ABOUT MY PRACTICE and select all that apply.
Other content—Tell your story
Tell consumers what makes you, you. Be sure to include:
- Languages spoken
- Practice details (including clients represented, arbitration/mediation, courts and judges)
- Full background details (employment history, awards, certifications, speaking engagements)
- Your associations (including bar association memberships, legal task forces, government agencies and others)
- Reviews link
- Social media accounts
Fees—Communicate your fee structure
Do you offer a free initial consultation? If so, make sure you specify it in the RATES AND BILLING section of your profile. Here, you can also provide clarity and transparency regarding your fee structure to make it easy for potential clients to assess if you are the right fit for their needs.
Links—show that you are connected
Provide links to articles you have written, your reviews, chat service, scheduling, blogs, website and other content.
Profile to Website feature
One of the most amazing features of your profile is that you can turn it into a professional website in minutes with no coding or technical skills required!
Simply click Websites from the side menu, answer a few questions, select from one of our beautiful templates, and your website will be live. Simple. Cost-effective. Fabulous!
More information: Your website - powered by your profile!
Signing In
- Click here to sign in.
- Select the appropriate bar.
- Click Member Login
- Enter your bar credentials.
- You will now be in the edit mode of your profile where you may add and change profile data.